Pay per click is associated with google adword and Microsoft bing ads
Pay per click advertising can generate traffic. It's simple: Spend enough money, get top placement and potential customers will see you first. If folks are searching for the key phrases on which you bid and you've placed a well-written ad, you will get clicks the moment the ad is activated
So PPC is fast advertising. By Google AdWords, you can generate targeted traffic within a few minutes of opening an account. Where natural search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions.